Le cas permet de dérouler une réflexion marketing au sujet d’un magasin avec une observation et une analyse critique de l’existant et la proposition argumentée d’amélioration du concept. Le cas est l’occasion pour les apprenant d’approfondir les éléments suivants : positionnement, ciblage, marketing sensoriel, marketing opérationnel de magasin, relation client.

The case enables students to study a marketing problem by observing a store and making a critical analysis of the current situation and reasoned proposals to improve the concept. The case provides students with an opportunity to study the following features in depth: positioning, targeting, sensorial marketing, operational marketing in a store, and customer relations.

The case enables students to reflect on the management of logistics flows in a drive-through store, by modelling existing flows, analysing the choices made, and proposing reasoned improvements. The case has been developed to show how a warehouse operates as part of a course in logistics and supply chain management. It can also be used in a retail-marketing course. The case provides students with an opportunity to learn more about the following areas: flow management, warehousing, logistics information systems, marketing-logistics relations, retail.

These case studies, which are intended to train managers and marketing consultants, are largely provided through virtual reality and augmented reality in order to allow the staging of lessons and concrete cases of the problems of business.

These case studies, which are intended to train managers and marketing consultants, are largely provided through virtual reality and augmented reality in order to allow the staging of lessons and concrete cases of the problems of business.