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6NETIC - EN

Langue : Anglais
The case enables students to study a marketing problem by observing a store and making a critical analysis of the current situation and reasoned proposals to improve the concept. The case provides students with an opportunity to study the following features in depth: positioning, targeting, sensorial marketing, operational marketing in a store, and customer relations.
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E.Leclerc Drive - EN

Langue : Anglais
The case enables students to reflect on the management of logistics flows in a drive-through store, by modelling existing flows, analysing the choices made, and proposing reasoned improvements. The case has been developed to show how a warehouse operates as part of a course in logistics and supply chain management. It can also be used in a retail-marketing course. The case provides students with an opportunity to learn more about the following areas: flow management, warehousing, logistics information systems, marketing-logistics relations, retail.
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